Your Personal Brand Is Sooo Last Season

I KNOW!! WHEN CAN WE TALK?
A woman with long, curled hair smiling, wearing a black leather jacket and bright pink top, with bold lipstick and jewelry, gesturing with her hand near her face.

You’ve outgrown it.

EVERYONE CAN TELL.

You built something real. You did the work, made the money, got the clients… and somewhere in the middle of all that, you became someone your current brand doesn't recognize.

Your current brand is…fine. But fine keeps you hidden.

You know it’s more than tweaking your palette or refreshing your fonts. You're stepping into a version of your business that actually matches who you are right now, the offer you want to be known for, the clients you actually want to attract. That takes more than a mood board. It takes someone who can see the gap between where you've been and where you're going — and build the bridge.

I work with women who are mid-pivot. Done with where they've been, clear on where they're headed, and tired of branding that tells the wrong story.

UGH SO TRUE! HOW DO I FIX IT?

We don't guess at your strategy and we don't vibe our way to a logo.

We dig into who you're becoming, who you're calling in, and what you need to say — then we build it so it holds.

If your brand hasn't kept up with you, that's the only problem worth solving right now.

BOOK A CALL WITH TRICIA

CLIENT PRESS AND FEATURES:

Inc. 5000 logo with black text on a white background, showcasing America's Fastest-Growing Private Companies.
Yahoo! logo in black text on a white background.
MTV Music Television logo in black and white.
A black and white drawing of a woman with long hair, sitting at a desk with a lamp, in a room with bookshelves and a window.
CNN logo in white on a black background
Black and gray Los Angeles Times logo in Gothic font.
TV Guide logo with white text on a black background.
The CW network logo in black and white.
A black and white illustration of a person playing a guitar on stage with an audience watching.
Black Playboy bunny logo with bowtie and the word 'PLAYBOY' underneath.
Silhouette of a person playing basketball with a ball against a sunset background
ABC logo with white lowercase letters on a dark circular background.

Hello!

I’m Tricia Lanette

FOUNDER | BRAND STRATEGIST | CREATIVE DIRECTOR | AUTHOR
A woman with blonde hair styled in a braid, wearing a black blazer with sequined sleeves and a necklace with a pendant, is sitting at a table looking at blueprints and papers. She is smiling and pointing at something on the table. The table also has colorful paper swatches, and a gray background with a sign that reads 'Be the Light' and a Bible verse reference.

I’ve spent over 25 years helping founders and CEOs scale beyond seven figures through strategic brand development. I also spent 15 years as a professional makeup artist, creating glamorous looks for glossy magazines and exclusive red carpet events.

This unique combination taught me what it takes to build a thriving personal brand rooted in authority and aligned with your vision—and what it takes to make sure you look incredible doing it!

LEARN MORE ABOUT THE QUEEN OF PIVOTS

Brilliant ideas that breathe life into your vision

You’re a visionary and you’ve got a calling that’s been tugging at your heart to show up more deeply, more powerfully and more aligned than ever. But you feel a bit stuck on how to bring it to life smoothly with a brand that matches the magnitude of your calling.

My signature process bypasses the typical agency loop of endless revisions and drawn-out timelines—what usually takes months of frustrating back-and-forth happens in 1-3 focused days of your time.

From strategy to implementation, my unique process gets you back to business faster with a brand that moves through the world as confidently as you do.

You'll have the visual brand identity of your dreams with a process that honors your time and breathes life into your vision.

The first step in working with me is the BrandSpark, where I uncover what makes you a category of one and give you a plan on how to communicate it.

SHOW ME SOME BRAND MAKEOVERS!

Obsessed is an understatement!

  • "This was meant to be! You really nailed every vision I had for my brand. I'm completely booked out for months, you changed my whole world."

    Heidi I, Interior Designer

  • “The BrandSpark is AMAZING! You got so much out of me in a short time. It had the whole family crying,I've never felt so seen!"

    Susie Q, Real Estate Broker

  • “You gave me the perspective shift I needed to realize that the way I was doing things still put me in a box. You're AMAZING!!"

    Rachel L, Creative Agency Owner

  • “Through deep listening and insightful questioning, Tricia helped me identify core values I didn't even realize defined me.”

    Rhiannon, Creative Agency Owner

  • “Incredible! I've thought about this everyday since. Thank you for the alignment, energy and language I didn't know I needed!"

    Marissa G, Dental Marketing Expert

  • "Reading this BrandSpark showed me how disconnected I've been from inspiration and creativity. It's a masterpiece Tricia!"

    Elizabeth A, Creative Agency Owner

  • "WOW Tricia! You are magical! I had tears and feel so seen, heard and understood. I can't wait to see your creativity in my brand!"

    Jennifer M, Financial Advisor

"I believe every woman is born with a Divine assignment on her life. Working with me helps you align your brand with that sacred purpose so your business becomes an extension of your highest calling."

— TRICIA LANETTE Founder / Creative Director / Personal Brand Strategist

Max Momentum In Minimal Time

  • A woman with curly brown hair smiling while holding a black and white film slate, wearing a pink top, black pants, and a black fringed jacket, against a plain grey background.
  • A woman with blonde hair wearing a studded white jacket and layered necklaces, smiling.
  • A woman with blonde hair and red lipstick is sitting in a colorful ball pit filled with pink, yellow, blue, green, and purple balls. She is wearing a purple tulle dress and holding a martini glass with a red drink. She is smiling and talking on a vintage gold telephone. The background has a purple wall with neon signs including one that says 'Paradise' and a flamingo. There is a large green banana leaf plant behind her.
  • A woman with blonde hair, wearing a black dress and accessories, is smiling with her arms crossed against a white background.
  • A woman with blonde hair wearing a purple dress, large pearl earrings, and a pearl necklace, smiling against a black background.
  • A woman with blonde hair smiling and holding two disco balls, wearing a white studded jacket and black top, against a dark background.
  • A woman with blonde hair and bright red lipstick is smiling and holding a purple frosted donut with colorful sprinkles above her head, standing against a solid blue background. She is wearing a shiny blue jacket and a blue dress.
  • A woman wearing a gold metallic jacket, black strapless top, and black pants with silver studded details, smiling and dancing with her arms raised against a dark gray background.
  • A woman with long blonde hair smiling and looking up while holding a clear umbrella in a rainy, neon-lit city at night, wearing a shiny blue raincoat and white sneakers.
  • A woman with long, wavy blonde hair wearing black sunglasses and a black sweater with fringes on the sleeves, smiling and holding a gold tiara above her head against a gray background.
I LOVE YOUR BRAND! WHAT'S YOUR PROCESS?

CLIENT PRESS AND FEATURES:

CNN logo with black background and white text
The Los Angeles Times logo in black text with a Gothic font.
TV Guide logo with white text on a black background
The CW logo in black and white.
Yahoo logo in black text with an exclamation mark
Logo for Inc. 5000, featuring a circular design with 'America's Fastest-Growing Private Companies' around the top and 'Inc. 5000' in bold in the center.
MTV Logo, Music Television
A silhouette of a bird in flight against a light background.
Silhouette of a rabbit wearing a bow tie with the word 'PLAYBOY' underneath.
ABC logo on a dark background
Black silhouette of a person holding a flag, with a brick wall background and tree branch silhouette.
A black and white cartoon character with a large round head, big eyes, and a wide smile, wearing a hat and a bowtie.

I have a type…brilliant women with a big vision. My best work happens when I am alllmost as obsessed with that vision as you are.

Think we’ll be a great fit?

Projects Are By Application Only

BOOK A CHAT