A Brander That Blended In

Elizabeth is a Boston based brand strategist who flew from the east coast to work with me. Elizabeth came to me knowing she needed a brand that fit her bigger vision for her business. Her brand was keeping her hidden but she couldn’t put her finger on why. She was too close to her own work…

BEFORE:

A computer monitor displaying a website for Counterpart, a branding and web strategy agency. The website has a header with navigation options and a large image of a woman smiling and opening her coat on a park path with trees.

BRANDSHIFT: Positioning strategy and creative direction, messaging, copywriting, wardrobe styling, studio makeover and multi location photoshoot with a vibrant personal brand website, logo development with brand graphics to reflect her romantic heart and travel loving lifestyle that sligns with her expanding offer.

Her real heart and passions needed to shine through her brand.

A collage of Polaroid-style photos featuring women with various labels: 'BRAND STRATEGIST,' 'WORLD TRAVELLER,' 'KEY TATTOO,' 'WINE LOVER,' 'LOVES TO READ,' and 'BRINGS THE FUN.' The photos show women smiling, in a natural outdoor setting, at a bar, drinking wine, reading, and celebrating.

AFTER:

A Rebrand To Gush Over

Your brand is a personal invitation to know you and should lovingly reflect the real you. Memorable brands drive profitability and give clients the breath of fresh air they crave.

Woman with blonde hair, wearing a white top with a bow and a green polka-dotted skirt, standing next to a computer screen displaying a website about building brand influence. The website features a smiling woman sitting on a sofa, holding a stack of books and an apple. Items on the table include a bottle of Veuve Clicquot champagne, a glass of champagne, a cheese platter with figs and grapes, and a sliced pastry.

A Gushworthy Brand Identity

Elizabeth is a brand strategist herself, but it’s hard to read the label from inside the bottle. She flew from Boston to work with me in San Diego to get the brand of her dreams. Her brand finally represented her personality and inner-world. We drove all over San Diego…from Oceanside to Coronado and back to capture the vibe.

The image contains the words "gush worthy" in decorative black and white fonts, with a floral background featuring pink flowers and green leaves.
A woman wearing a red patterned blazer holds an apple in one hand and a teal book in front of her face. The image is divided into four sections: the upper left shows her, the upper right features a graphic with the text 'OH MY gush', the lower left shows an open book with a green typewriter, and the lower right displays a design with the text 'Build sustainable authority from your existing expertise' and additional paragraphs of placeholder text.
Collage of images showing a woman relaxing on a striped beach chair with a bottle of champagne and snacks, a close-up of a champagne bottle and glass, a stylized graphic with the words 'Gush Worthy' and decorative circles, and a paragraph about the story of a woman who believes in indulgence and sweetness.
Collage of images showing a woman relaxing on a striped beach chair with a bottle of champagne and snacks, a close-up of a champagne bottle and glass, a stylized graphic with the words 'Gush Worthy' and decorative circles, and a paragraph about the story of a woman who believes in indulgence and sweetness.
A vintage-inspired scrapbook page featuring a central photograph of a woman sitting on a striped lounge chair on a beach, eating a donut. The page includes a light blue envelope with handwritten text, an illustration of a postcard showing a historic hotel, a postage stamp with the words 'Oh My Gush', a pen, and a background of floral black-and-white illustrations on a white paper with a brown border.
A woman with blonde hair, wearing a white top and blue jeans, walking on the sidewalk outside a storefront, smiling. Additional images show her sitting in a cafe with a glass of red wine, flowers, and food, smiling and enjoying her time.
A collage featuring a dark blue section with the text 'Oxford Inkstain' and color code #0F2338, a close-up of vintage typewriter keys, a light blue section with the text 'Pillow Mint' and color code #8DB2B5, a photo of peach-colored peaches with the text 'Gushing Peach' and color code #DF9389, a yellow section with honeycomb and the text 'Dolce Bee-Ta' and color code #E6C003, and a close-up of lips with the text 'Coronado Kiss' and color code #9F3B23.
Definition of the word 'gushworthy' with decorative honey dripping at the top right corner, dark blue background and light gray botanical pattern.
Definition of the word 'gushworthy' with decorative honey dripping at the top right corner, dark blue background and light gray botanical pattern.
A woman sitting on a striped lounge chair on the beach with a bottle of champagne, a glass, and cheese on a tray nearby. She is wearing sunglasses, a white top, and a red skirt with white patterns, smiling. In the background, there are palm trees, wh
A woman with blonde hair, blue eyes, and a white tank top holds a peach, smiling against a yellow background.
A smiling woman in a blue satin dress and nude high heels holding a large bouquet of blue flowers stands in front of a decorative storefront with large windows.
A woman with blonde hair, wearing a red patterned blazer, holding an apple in one hand and reading a green book.
A woman with short blonde hair, wearing a white tank top and a striped sweater draped over her shoulders, smiling and sitting in a restaurant booth. She has a glass of red wine in her right hand, and there is a plate of charcuterie and cheese in fron
A woman with blonde hair, wearing a brown leather jacket and white top, leaning on a library card catalog, holding a small coupon or paper in her hand, in a library with bookshelves and pendant lighting in the background.
A young woman with shoulder-length light brown hair and a bob haircut, smiling, standing outdoors against a brick wall, wearing a white sleeveless top, a white open-knit cardigan, and a blue skirt, holding a small handbag.
A young woman with blonde hair and bangs, wearing a brown leather jacket, smiling at the camera, resting her arms on a stack of books in a library.
Woman sitting on a wooden floor surrounded by color swatches, holding glasses and looking at a laptop, with a color palette in front of her. Behind her is a gray sofa with green and white patterned pillows, and a side table with a plant and decor ite
A woman with blonde hair in a bob cut, wearing a white top with a bow and green polka dot skirt, is holding a pearl earring to her ear against a dark blue background.
A smiling woman with blonde hair wearing a white top, blue jeans, and heels standing at a doorway, with a sweater draped over her shoulders.
A woman with blonde hair in a bob cut smiling while typing on a laptop at a table in a modern indoor space.

San Diego Personal Brands

When people KNOW and TRUST you — they call you. Being creative and bold with your online brand is a powerful way to make an impression.

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