From DIY to Design Powerhouse

Heidi is a down to Earth Southern California creative babe with decades of experience as an interior designer and home stager. Her DIY brand was sending the wrong signal and attracting the wrong clients with projects that drained her energy. Her few headshots were pretty but didn’t capture her Rosie The Riveter spirit and her brand wasn’t landing with the people she loves working with the most…

BEFORE:

Computer monitor displaying a website homepage for Southern California Design & Staging, featuring a cozy bedroom interior with a bed, colorful pillows, a wooden nightstand with books and a potted plant, and a window with white plantation shutters.
A woman with long wavy hair, wearing a denim jacket over a black top, standing indoors next to a gray chair and a green plant.
A woman with wavy brown hair and a bright smile, sitting on a light blue chair in front of a gray, textured stone wall, holding a bouquet of orange flowers.
A woman with long, wavy brown hair wearing a denim jacket, black top, and leather pants, smiling while adjusting a white vase with orange leaves, in a modern room with gray walls and light-colored furniture.

Heidi’s BrandShift Changed Her Life

When Heidi finally admitted to herself that she needed to get out of her own way and hire a brand expert—it changed her life!

Hear about Heidi’s experience in working with me and the incredible success she has achieved now that her brand is aligned.

BRANDSHIFT: Positioning strategy and creative direction, messaging, copywriting, wardrobe styling, studio makeover and multi location photoshoot with a vibrant personal brand website and logo refresh with brand material designs to reflect her get ‘er done energy and relaxed coastal lifestyle.

Who says an interior designer has to be stuffy?

A collage of five Polaroid-style photos featuring a woman with long brown hair, smiling and posing in various settings. The first photo shows her in a blue jumpsuit with red sunglasses in front of a colorful mural, labeled "The Bond Jumpsuit." The second photo depicts her and a man holding paint buckets, labeled "DIY Powerhouse," standing on a suburban street. The third photo shows her wearing a wide-brimmed hat and denim jacket outdoors among greenery, labeled "Casual Vibe." The fourth photo features her and a man near an orange car, labeled "Side Local." The fifth photo shows her in a snowy outdoor scene with a woman, labeled "Traveller." The last visible photo at the bottom right is of a woman standing beside a white vintage car, labeled "Owns the Dream Car."

AFTER:

California Dreamin’

Your brand is a personal invitation to know you and should lovingly reflect the real you. Memorable brands drive profitability and give clients the breath of fresh air they crave.

Haus of Heidi logo in black on a dark background.
Woman wearing a denim shirt and a headband, smiling and holding a paintbrush, standing in front of a computer screen displaying a website about staging and design properties.
Business cards for Heidi Ingersoll Gammarano, a home staging and design service provider, with one card showing a photo of Heidi on a couch, and another with a tan and blue design including contact information.
A collage of photos featuring a woman with long, wavy hair, in various settings including indoors and outdoors. She is seen smiling, working on home decor projects, posing with a "California" sign at the beach, standing next to a white convertible car, and holding different objects such as a paintbrush, plants, and a coffee mug. The collage includes images of her in casual outfits, mostly denim, and a central text that reads "Haus of Heidi" with a stylish handwritten font on a white background.
Display of three promotional graphics for Haus of Heidi, a home staging and design service company. The graphics feature interior decor images and contact information, along with thank you messages, set against a minimalist background with light colors and modern fonts.
Woman arranging decorative blue glass vases and a plant on a coffee table in a living room.
A woman sitting on a sofa surrounded by colorful throw pillows, smiling and looking to her right.
A woman smiling and holding a cup with the text "YOU'VE GOT THE POWER" and a screwdriver in her other hand, against a green background.
Woman smiling and working on a woodworking project at a kitchen table, using a screwdriver on a wooden frame surrounded by tools and a small potted plant.
A woman with long hair, wearing sunglasses and a wide-brim hat, is smiling and leaning on the open window of a white convertible car parked on a beachside road. There are palm trees and the ocean in the background.
A woman with light skin and wavy brown hair sitting among colorful pillows on a couch, smiling and winking at the camera.
Woman looking at a paint color fan deck on a wooden desk with color samples and sample tiles, near a window and a potted plant.
A smiling woman with wavy brown hair wearing a denim jacket and jeans, standing indoors next to a large green houseplant and a framed photo on a small table, with a piece of abstract blue and white artwork on the wall.
Woman smiling and holding a large stack of pillows in a bedroom with a bed, framed black-and-white palm trees pictures, and a balcony door.
A woman with wavy hair wearing a white blazer and white top, smiling and pointing to her shoulders against a teal background.
A woman standing barefoot on a sidewalk beside a white sports car on a beachside road, with palm trees and ocean in the background.
Woman wearing sunglasses, a captain's hat, and a turquoise dress, smiling on a boat docked at a marina with boats in the background.

San Diego Personal Brands

When people KNOW and TRUST you — they call you. Being creative and bold with your online brand is a powerful way to make an impression.

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