The Queen of Hearts

La Toyia is a Trauma-Informed Love Coach who helps high performing women rebuild inner-strength after toxic and abusive relationships. She is a multi-passionate woman who also runs a nonprofit organization, a bestselling author, a speaker, an activist and the list goes on!

Why she hired me: La Toyia is pivoting and came to me for a website. She has a new offer and community and needs to attract a different audience for her high-ticket offer. She envisioned a global brand that felt premium and approachable. But I uncovered something bigger…

BEFORE:

Computer monitor displaying a website with a smiling woman pointing at the viewer, a cityscape background with colorful sunset sky, and large text that says 'INSPIRING'

A smiling woman in an ornate cream-colored lace dress with long sleeves, standing in front of dark, sparkly backdrop adorned with purple flowers and greenery.

A woman with short, curly hair smiling while sitting on a purple plush chair. She is wearing a purple dress, a silver choker necklace, and earrings. The background includes a gold curtain and purple and pink drapes.

A woman with short curly hair wearing leopard print clothing and gold jewelry, standing in front of a wall with framed cards or pictures in a colorful setting.

☀️ La Toyia is a sparkling ray of sunshine. Warm and inviting, and she commands the presence in any room she’s in.

❌ Her whole life she has been told that she is too much, too loud and that she needs to “tone it down”.

🌈 She is a self-proclaimed “Skittle” and lovves wearing all the colors of the rainbow. She was trying to squeeze herself into her brand.

👑 My goal for La Toyia was AUTHENTIC REPRESENTATION.

To give her a brand that honored and celebrated her exactly as she is. One that gives her the freedom to be fully herself and no matter what color she feels like wearing—she will be “on-brand”.

BRANDSHIFT: A studio makeover, creative direction and multi-location photoshoot with a vibrant personal brand and website to reflect her powerhouse personality and colorful vibe.

Who says love after pain can’t be TOTALLY fun?

Collage of six photos featuring individuals with labels: Entrepreneur, Podcast Host, Survivor, Activist, Author, and Thriving Lover. The photos show women at events, speaking, hugging, or smiling, with various backgrounds including conference settings and colorful decorations.

AFTER:

Freedom to Be Herself

Your brand is a personal invitation to know you and should lovingly reflect the real you. Memorable brands drive profitability and give clients the breath of fresh air they crave.

A smiling woman in an orange dress with jewelry standing next to a computer monitor displaying a webpage about love and thriving after survival, with a beach scene in the background and bananas and a crown on a pink surface in the foreground.

Brand Identity Fit For A Queen

La Toyia has spent her career trying to squeeze into a limited palette, but in her heart she lovvves wearing all the colors. I wanted to give her a brand identity where she could wear almost any color and walk into a room on-brand. Freedom to be fabulous!

A woman dressed in red smiling and holding a large heart-shaped card in front of her, framed by a giant playing card with red hearts at the top and bottom. The background has a pink and orange gradient with the text "LATOYA the love coach" at the top.

A color palette with six colored squares labeled with their hexadecimal color codes. The colors from left to right and top to bottom are: red (#C9203F), yellow (#FFE100), blue (#20A6FE), pink (#FA3DBD), orange (#FD8F20), green (#02B58F). The words 'Colors' are written in bold on the left side.

A woman dressed in orange standing outdoors among green plants, smiling at the camera with sunlight filtering through trees in the background.

Pink and orange gradient background with large pink text reading 'LATAYA' and white script text 'the love coach'

A woman with short, curly black hair poses against a pink background. She wears a lime green dress, bold pink accessories including large heart-shaped earrings, a chunky necklace, and a bracelet. She has a confident expression with a slight smile and

Smiling woman with short curly hair wearing a yellow dress and large hoop earrings standing against a yellow background.

A woman with short curly black hair wearing a red dress, large gold earrings, a statement gold necklace, and a big smile against a teal background.

A smiling woman with short curly hair wearing a bright green top, gold jewelry, and sitting in front of a laptop outdoors.

A woman with short curly hair wearing a purple dress, pearl jewelry, and bright lipstick, smiling and holding a yellow banana, a Starbucks gift card, and a card with a lemon design against a yellow background.

A woman wearing an orange dress and teal jewelry smiling outdoors in front of lush green palm trees.

A smiling woman with short curly black hair wearing a purple top and gold jewelry, standing in front of a gold sequin backdrop.

A woman in a red dress posing through a large Queen of Hearts playing card cutout.

Women in a bright yellow dress walking on the beach with arms outstretched, smiling, under a partly cloudy sky.

A woman with short curly hair wearing a purple sequin dress and large pearl earrings, smiling while holding a tiara above her head.

A woman with short dark hair and a bright pink lipstick smiling while sitting at a desk with a silver MacBook, a gold mug, a stack of orange books, and decorative gold objects.

A smiling woman in an orange dress and jewelry, standing against a pink background.

San Diego Personal Brand Design

When people LIKE and TRUST you — they call you. Being creative and bold with your online brand is a powerful way to make an impression.

WORK WITH TRICIA