The Queen of Hearts
La Toyia is a Trauma-Informed Love Coach who helps high performing women rebuild inner-strength after toxic and abusive relationships. She is a multi-passionate woman who also runs a nonprofit organization, a bestselling author, a speaker, an activist and the list goes on!
Why she hired me: La Toyia is pivoting and came to me for a website. She has a new offer and community and needs to attract a different audience for her high-ticket offer. She envisioned a global brand that felt premium and approachable. But I uncovered something bigger…
BEFORE:
☀️ La Toyia is a sparkling ray of sunshine. Warm and inviting, and she commands the presence in any room she’s in.
❌ Her whole life she has been told that she is too much, too loud and that she needs to “tone it down”.
🌈 She is a self-proclaimed “Skittle” and lovves wearing all the colors of the rainbow. She was trying to squeeze herself into her brand.
👑 My goal for La Toyia was AUTHENTIC REPRESENTATION.
To give her a brand that honored and celebrated her exactly as she is. One that gives her the freedom to be fully herself and no matter what color she feels like wearing—she will be “on-brand”.
BRANDSHIFT: A studio makeover, creative direction and multi-location photoshoot with a vibrant personal brand and website to reflect her powerhouse personality and colorful vibe.
Who says love after pain can’t be TOTALLY fun?
AFTER:
Freedom to Be Herself
Your brand is a personal invitation to know you and should lovingly reflect the real you. Memorable brands drive profitability and give clients the breath of fresh air they crave.
San Diego Brand Design
When people LIKE and TRUST you — they call you. Being creative and bold with your online brand is a powerful way to make an impression.